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Midata Discovery and Proof of Concept User Research Findings

This presentation is to share with stakeholders the findings of the midata user research, as committed to in our May 2020 open letter. Publication of these findings was delayed in response to the COVID-19 pandemic.

This slide pack covers:

  • Midata Discovery user research findings – to understand consumers’ experiences of the current tariff comparison journey, and understand their requirements for the midata service.
  • Findings from a Proof of Concept (PoC), undertaken as the first stage of the Alpha phase. This used a functional prototype to explore the value of midata in the consumer price comparison journey, and how it can be best incorporated in the journey.